Logo
The wordmark is the brand: set in capitals, with the registered mark. The L app icon stands in where there’s no room for it. Each comes in black and white, as a vector and as transparent PNGs.
Backgrounds
The wordmark on every approved ground, as high-resolution JPEGs for slides, documents and screens.
Colour
Black and white lead, with Off-black and Light Grey for depth. Two greys carry secondary text. Focus Blue is functional only. Tap any value to copy it.
Typography
One family, Inter, in two working weights: SemiBold for display, Medium for everything else, tracked tight. It’s open-source under the SIL Open Font License.
Inter SemiBold
Inter Medium
Display · 600 · 54 / 1.08 · −2.9%Look like the company you’re building.Price · 500 · 80 / 1.0£9,600Title · 500 · 30 / 1.1 · −2.8%Rebrand Kit™Body · 500 · 18 / 1.17 · −2.4%A brand done properly, once — strategy, identity and guidelines your team builds from.Small · 500 · 13–16 / 1.17Indicative process timeline. We’ll confirm exact dates when we agree your start.Interface
Three controls, used the same way everywhere on longson.studio, on every screen. Copy the CSS to match them exactly.
Primary pill · 48px
Every standalone call to action: 90% black, white Inter Medium 15px, fully rounded.
Glass control · 34px
Every round button. A smoky fill over a blur, with light caught on the top rim only.
On pale grounds · 34px
The glass deepens to 86% so the icon still reads. Pills set inside a capsule are 34px too.
Usage
A few rules keep the wordmark looking the way it should, wherever it appears.
White on black
The signature. Use it first — covers, title slides, profile banners.
Black on white or Light Grey
The everyday version for documents, decks and light surfaces.
Clear space
Keep space equal to the height of the letters on every side. Nothing enters it.
Minimum size
Wordmark 110px or 25mm wide. App icon 24px or 6mm. Below this, use the icon alone.
No colour grounds
The wordmark is only ever black or white, on black, off-black, white or Light Grey.
Never stretch or redraw
Don’t distort, outline, rotate, add effects or retype it. Always use these files.
Everything, in one download.
Logos, backgrounds, colour tokens, the Inter typeface and social files — organised and named for production.
Download the brand kit
Social
Sized for every major platform in three themes. Wide and square formats carry the wordmark; avatars use the L.